“Buzz single” is an adequate term for iTunes Festival opener, MNEK’s latest single, “Every Little Word.” Within the first seconds of the intro, the listener is immersed within a sound scape of hiccuping synths and bleeping samples, before the British vocalist asks the very question you weren’t expecting: “Do you f*ck to this shit?” MNEK’s penchants for blending electronic and R&B/mild Hip-Hop elements, and curt sexuality are immediately reminiscent of Prince’s New Revolution Days and early 90’s R&B groups.
Besides a provocative refrain, however, “Every Little Word” lyrics lack any of Prince’s ingenuity; MNEK’s vocals ultimately prove to be the track’s saving grace. MNEK’s smooth singing conjures images of an underground Ne-Yo, opting for richer vocals and a grittier presence than the latter’s radio-friendly career. Furthermore, MNEK’s vocals weave seamlessly into electronic music, a characteristic reinforced by the singer’s previous features on club tracks from Gorgon City and Rudimental. Between MNEK’s intuitive command of electronic music, retro high-top hair, and sensual vocals, “Every Little Word,” may be the most refreshing treat offered so far at this year’s iTunes Festival.
